Law Firm SEO Tips – Overview of Lead Generation

2017 SEO for Lawyers

Any business can benefit from SEO, or Search Engine Optimization, including law firm SEO, particularly firms trying to bring in new clients over the internet. One of the major appeals to legal SEO is the draw of new clients. It dominates all other forms of marketing.

If you have a law firm and have never utilized SEO or know what it is, it can help you get ahead of the competition and stay ahead of the competition.

How can all this be done?

By turning your company’s website into a powerful magnet to attract new customers, with the use of SEO.

 SEO means doing things to your site to make sure it appears at the top of search engine results. It’s not that hard when you get to know it. It can be difficult if your brand new.

There are a few things you must do to make sure that happen, and if you don’t do them, no one will ever find your site. If you follow them, you will be surprised at the difference it makes.

If you’re already a success and feel that you don’t need your website using SEO, think again. All professional websites need it. It’s great if you have lots of visitors because of your name, but imagine how that would multiply if you turned your site into a powerhouse.

It costs little to no money to do this, and that’s the good news.

The bottom line is this: If your visitors can’t find your law firm online, they will find another.

Don’t be passive when it comes to SEO. Do it.

Make sure your site is clean, brief, and user friendly. Simple is best.

The first thing to do with SEO is use keywords in strategic places. Keywords are specific words that target your niche and customers.

Let’s say you have a law firm that specializes in family law opposed to corporate law. Your keywords will specify this. You should be as precise as possible. Hone in.

These keywords should be placed in the domain name, site title, body, links, tags, and code. But don’t misuse the keywords. Use them too often and you’ll look like a walking sales letter. Worse, your site could be banned because of stuffing keywords. Search engines know when you do this.

Using these keywords gets you a higher spot in search engine results, and that’s what SEO is all about.

The second piece of SEO is relevant content. You must provide it on your site because that’s how visitors and search engines find you.

The third thing to do is build links. Have a links page full of links relevant to your law firm’s expertise and services. This is to keep visitors clicking on and back to your site.

You see, SEO isn’t as difficult as it sounds, so now that you have the foundation, take the first step in putting your law firm at the top of the search engine results page. So go ahead and give it a try! Or you can simply hire a company to handle it for you, but attorney SEO isn’t always very cheap. You should probably see what you can get done on your own.

If you like using social media, this is another avenue you can venture down to see if you can get legal leads. However at the end of the day, SEO trumps all other forms of marketing. Thanks for reading and we hope to see you return soon!